BRIEF:
Reconstruct an outdated identity and build an intuitive, user-friendly and functional e-Commerce platform.
IDENTITY:
Love Coffee Machines specialise in supplying quality, used espresso machines - creating failsafe equipment from old. The new identity needed to embody this, as well as being strong, bold and simple. I started by reducing the identity to its simplest form and then shaping it into a logo that would be distinct and easy to recognise. The look and feel uses a bold red as its primary motif, braced by textures and tones echoing the workshops where these machines are renewed.
WEBSITE:
The website was the next major part of the project. I worked alongside Dorset Digital to create an e-Commerce platform using OpenCart. The previous website was complicated, dated, and tricky to navigate. The aim was to create a medium that overturned each of these aspects, showcased the products in the best light and tied the branding through and through.
